The cost of a missed call
How Much Are Missed Calls Costing Your Heating Business?
A missed call is a job that goes to the next heating business on the list. For an owner-run boiler and heating business in Ireland, the real cost of a missed call is not the call itself, it is the install, service, or callout the caller books with whoever answers first. One missed boiler install is commonly worth 2,500 to 4,000 euro, so even a few missed calls a week add up to tens of thousands of euro a year in work that quietly walks out the door.
- One-time done-for-you setup
- €1,200One-time done-for-you setup
- Fully managed, no per-minute charges
- €350/moFully managed, no per-minute charges
- No jobs booked means no payment that month
- 30 daysNo jobs booked means no payment that month
- Every county in the Republic covered
- All of IrelandEvery county in the Republic covered
How to work out what missed calls cost you
Multiply your missed calls by the value of an average job and your win rate. If you miss two calls a day, that is roughly forty a month. If one in five would have become a job worth an average of 1,500 euro, that is eight jobs and 12,000 euro of work a month placed with someone else.
Most callers who reach voicemail do not leave a message. They hang up and dial the next number, so a missed call is usually a lost call, not a delayed one. That is why the number is bigger than owners expect.
Why heating businesses miss so many calls
You miss calls because you are doing the work the call is about. You cannot answer the phone with your hands inside a boiler, on a roof, or driving between jobs, and calls that land in the evening, at the weekend, or in the winter rush have no one to catch them.
Hiring a receptionist is expensive and still only covers office hours. Voicemail and generic answering services do not book the job or know a gas leak from a quote. The gap is the hours and the calls you physically cannot take.
How to stop missed calls turning into lost jobs
Put an AI receptionist on the calls you cannot take. Alex answers them in your business name, captures the caller's name, number, address, and job, and books it straight into your calendar, so the job stays with you instead of moving down the list.
Setup is done-for-you and reversible. You keep your existing number with no porting and no downtime, and a 30-day guarantee means if it books you no jobs in the first month, you do not pay for that month.
The options compared
Alex vs voicemail, an answering service, or a receptionist.
When you cannot get to the phone, a caller meets one of four things. Only one answers every call in your name, books the job, and flags an emergency, for a fraction of the cost of a single recovered install.
| Option | Answers the calls you miss | Books the job in your diary | Speaks in your business name | Flags heating emergencies | Typical monthly cost |
|---|---|---|---|---|---|
| Missed call to voicemail | No | No | No | No | A lost job worth 2,500 to 4,000 euro |
| Generic phone answering service | Office hours only | Rarely | Sometimes | No | 200 to 600 euro, plus per-call fees |
| Hiring a receptionist | No, one person, office hours | Yes | Yes | Manual | 2,000 euro and up |
| Alex from AKS Systems | Yes | Yes | Yes | Yes, instant alert | €350 per month, from €1,200 setup |
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